Meet Latane

Latane is a marketing innovator with a passion for transforming industries. 

He began his career in sports and entertainment, co-founding brands like VAVi Sport & Social Club, WIPEOUT RUN, and Electric Run, where video-driven marketing attracted over 1 million participants. 

In 2016, he teamed up with childhood friend Matt Paulson to launch Allied Title & Escrow, disrupting the outdated title industry with modern marketing, advanced technology, and a fun, client-centered experience. Recognizing a growing demand for high-quality, scalable video solutions, Latane co-founded Pandabird Creative to help real estate professionals elevate their marketing strategies. 

Drawing on this diverse experience, Latane now leads Allied Commercial Ventures LLC, applying his expertise in marketing, technology, and client engagement to innovate and streamline the commercial title process.